How do people put item stats in the trade name?

I am talking about having (for instance) my torch listings look like "

Hellfire Torch Ptorch 19/11" and be properly linked to the

Hellfire Torch item. When I try to add any descriptive info to the item name it no longer recognizes it as a unique item. But I see those kinds of trades listed all over the place. What am I missing? I didn't see anything about this in the FAQs.

Because instead of typing "

Hellfire Torch" for the name they just type "2/20 Necro

Circlet" as the items name

A way to 'hack' it to have both I think is to first list it as the item itself, then go back and edit the title, adding attributes to it etc.

Bear in mind by the way that you can always put attributes in the trade's description - this is the intended way to do it, not in the title.

Okay, thanks!